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Thursday, January 01, 2009

Trueblood: Internet Marketing Story of the Year

vote vote results

Our readers have spoken, and they declared Marketingshift's top story of 2008: HBO's extreme marketing of Trueblood.

Jason Dowdell wrote the first Trueblood plost after he received an unusual package containing a vial full of red liquid along with a small card with Japanese writing on it and a URL. Eventually, Jason realized it was HBO's creative media pack to promote the new series, Trueblood.

Before we knew it, readers were hooked on the HBO hit series about modern vampires. Four months after the post, we still receive comments on a daily basis, which is why it comes as no surprise that Trueblood received 41% of the  total votes out of 10 stories. It was followed by Amazon's holiday sales record, which received 25% of the vote. In third place, there was a tie between the controversy and our post about slower traffic for eBay and Best Buy during holiday sales. They each received 16.7% of the vote.

We're glad you voted and enjoyed the crazy ride known as 2008 with us. We can't wait to see the amazing developments in 2009.

By Matt O'Hern at 01:07 PM | Comments (1)

(1) Thoughts on Trueblood: Internet Marketing Story of the Year

We fans of True Blood and the Sookie Stackhouse mysteries are thrilled that HBO and Alan Ball have "hooked" so many new fans !

I do a Blogtalk radio show on True Blood/ Sookie and I'd love to talk to some one about viral marketing and particularily what made this a great campaign for a Feb show ?
would anyone be willing to talk to fans about this ?

Thanks, Dallas

Comments by "Dallas" : Thursday, January 01, 2009 at 03:24 PM

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