Thursday, January 01, 2009
Trueblood: Internet Marketing Story of the Year
Our readers have spoken, and they declared Marketingshift's top story of 2008: HBO's extreme marketing of Trueblood.
Jason Dowdell wrote the first Trueblood plost after he received an unusual package containing a vial full of red liquid along with a small card with Japanese writing on it and a URL. Eventually, Jason realized it was HBO's creative media pack to promote the new series, Trueblood.
Before we knew it, readers were hooked on the HBO hit series about modern vampires. Four months after the post, we still receive comments on a daily basis, which is why it comes as no surprise that Trueblood received 41% of the total votes out of 10 stories. It was followed by Amazon's holiday sales record, which received 25% of the vote. In third place, there was a tie between the boycottalabamanow.com controversy and our post about slower traffic for eBay and Best Buy during holiday sales. They each received 16.7% of the vote.
We're glad you voted and enjoyed the crazy ride known as 2008 with us. We can't wait to see the amazing developments in 2009.
Posted By Matt O'Hern at 01:07 PM
Permanent Link: Trueblood: Internet Marketing Story of the Year
|
(2) Comments on Trueblood: Internet Marketing Story of the Year
We fans of True Blood and the Sookie Stackhouse mysteries are thrilled that HBO and Alan Ball have "hooked" so many new fans !
I do a Blogtalk radio show on True Blood/ Sookie and I'd love to talk to some one about viral marketing and particularily what made this a great campaign for a Feb show ?
would anyone be willing to talk to fans about this ?
Thanks, Dallas
truebloodindallas@gmail.com
http://lovingtruebloodindallas.blogspot.com/
Comments by "Dallas" : Thursday, January 01, 2009 at 03:24 PM
why the ugg bailey<strong> <a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge sale</a> </strong>button boot is so popular? as we known,<strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge boots</a></strong> have morphed together their two most popular styles. they started with the ever-popular <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge sand</a></strong> and then added a wooden <strong><a href="http://www.linkboots.com/ugg-classic-cardy-5819-c-26.html">classic cardy uggs grey</a></strong> from their best-selling, as seen on oprah, uggcardy. they are one pop-fusion<strong> <a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge black</a></strong>. when the new fall step into our life this year, <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge on sale</a></strong> are beginning search for an footwear going together with their jeans. now you are reaching to the every <strong><a href="http://www.linkboots.com/ugg-classic-cardy-5819-c-26.html">classic cardy ugg australia</a></strong> for the latest fashion trend. in past two or<A href="http://www.thegoodboots.com/specials.html" target="_blank"><strong> </strong></A>three years, the <strong><a href="http://www.linkboots.com/ugg-classic-cardy-5819-c-26.html">classic cardy uggs on sale</a></strong> kept women, men and kids <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge boot</a></strong> salewarm and cozy under its super-popular fashion. <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge chestnu</a></strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">t</a> the new fall in 2009, we get<strong> <a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge uk</a></strong>. the <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">knightsbridge uggs</a></strong> become the first choice for ugg follower<strong> <a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge ugg boots</a> </strong>and getting hotter and hotter. the <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge uggs on sale</a> </strong>style c the bailey button has become a must have this winter. now<strong> <a href="http://www.linkboots.com/ugg-bailey-button-5803-c-30.html">ugg australia bailey button</a> </strong>there are 5 colors available in 5 colors including black, chestnut, grey, chocolate and sand on<strong> <a href="http://www.linkboots.com/ugg-bailey-button-5803-c-30.html">ugg australia bailey button boot</a></strong>. we provide enough stock for this fall and winter. you <A href="http://www.thegoodboots.com/ugg-classic-cardy-c-2.html" target="_blank"><strong>ugg shoes </strong></A>wil enjoy shopping anytime before this <strong><a href="http://www.linkboots.com/ugg-bailey-button-5803-c-30.html">ugg boots bailey button</a></strong>. anyway, the popular classic styles including <strong><a href="http://www.linkboots.com/ugg-bailey-button-5803-c-30.html">bailey button grey uggs</a></strong>, ugg boot short (5825) and<a href="http://www.linkboots.com/ugg-classic-cardy-5819-c-26.html"> <strong>classic cardy ugg boots</strong></a><strong></strong> are all your choices. tags ?
Comments by uggboots : Saturday, November 07, 2009 at 12:53 AM
Post a Comment
Subscribe to The MarketingShift Feed