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Thursday, January 08, 2009

Smaller Markets on OMVC Mobile DTV Launch Station List

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Millions of Americans won't have access to the mobile digital TV simulcast, at least, not in the first rollout by the Open Mobile Video Coalition, but a few small markets, such as Mobile,AL, are among the first cities to receive Portable Digital Broadcasts.

Consider it digital TV to-go. People in the participating markets will be able to watch digital simulcasts from major networks on their mobile phones and TVs in their cars.

Each market and their respective affiliates were unveiled today by OMVC, a group of broadcasters that includes 63 stations spread throughout 22 markets. NBC leads the pack with 14 participating affiliates. ABC, CBS, Ion and PBS will each use nine affiliates and Fox will use five.

Half of the cities included are no surprise, because they're among the top 10 in the U.S, however there were comparatively-small markets that will be included in the first rollout of Mobilel DTV Broadcasting.

Middle-sized metros with participating stations include:

  • Orlando- ABC, NBC
  • Tampa- Ion,NBC, PBS
  • Charlotte- ABC,CBS,NBC
  • Columbus- ABC,CBS, CW,FOX,NBC
  • Milwaukee- CW, MyNet
  • Greenville- ABC, CBS, MyNet
  • Norfolk- NBC, MyNet, PBS
  • Providence- CBS, NBC
  • Mobile- ABC,CW, MyNet
  • Roanoke- CBS,NBC, PBS
  • Toledo- CBS,FOX

The usual suspects include:

  • Atlanta- ABC, CBS, Ion, PBS
  • Baltimore- ABC, FOX, CW
  • Boston- Ion, NBC, PBS
  • Chicago- Fox, Ion, PBS
  • Denver- Ion, PBS
  • Detroit- ABC,NBC, PBS
  • New York- Ion, NBC, PBS
  • Philadelphia-Ion, NBC, PBS
  • San Francisco- Fox, Ion
  • Seattle-ABC, CBS, NBC
  • Washington D.C-.Ion, NBC, PBS

Of all the markets, Columbus, home of Ohio State University, has the most affliates participating. By comparison, New York, the largest city in the U.S., has three. Considering the population desparity between the two cities, OMVC must be pinning its hopes on the college-age demographic.

The closest comparison to this is probably  the Sprint / NFL phonecast, which offered simulcast of eight  Thursday night football games on compatible phones.

By Matt O'Hern at 04:42 PM | Comments (2)

(2) Thoughts on Smaller Markets on OMVC Mobile DTV Launch Station List

wow, tampa is in a mid-size market now. it is the 12th largest DMA in the US...If Denver, Detroit, and Seattle are usual suspects, how is Tampa put in with cities like Orlando and Columbus. The bay area has 4 million residents and is in the Census Top 20 Cities list with the usual suspects minus Denver, none of the cities in the other list even come close except Orlando(which is 2.2 million and if you include the sprawl connecting Tampa-Lakeland-Orlando together since these markets almost overlap this megalopolis is 8 do know Tampa and Orlando are almost one area now.)

Comments by jay : Sunday, January 11, 2009 at 08:04 AM

I think I saw it on I-4 - Orlampa?

Comments by doug : Sunday, January 11, 2009 at 11:26 PM

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