Wednesday, January 28, 2009

Mplanet2009: R.K. Krishna Kumar of Tata: Build Brands Across Borders

Update: Today's first speaker at Mplanet2009 was R.K. Krishna Kumar, the chairman of Tata Coffee and Vice Chairman of Tata Tea and Indian Hotels, just delivered an impressive presentation regarding India's role in the international economy.

Kumar leads several ventures, including Rallis India, Watawala Plantations,
Tata Tetley and Tata Tea Incorporated (US). Throughout his speech, Kumar emphasized the need to shrink the gap between upper and middle class. He claimed that the current form of capitalism has failed, and believes a new form of a "more responsible" capitalism will emerge.

He cited several Tata projects that have lifted the lower class, such as the Tata Nano, which will sell for $2,000 this March, and Tata Indian Hotels, which offer luxurious accomodations for $20 per-night.

Tata is spread over seven business sectors. It comprises 96 companies, operates on six continents and employs 350,000 people.

In 30 minutes, Cammie Dunaway, executive VP of Sales and Marketing for Nintendo of North America, is speaking. Considering the success of the Wii, I'm sure she'll provide some interesting insights about the topic: Creating a holistic Communication Strategy.

Posted By Matt O'Hern at 10:10 AM
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