Wednesday, January 28, 2009

Leaders from IBM, Ford,Nintendo & Under Armour Engage with AMA members.

Update from Mplanet2009 : During today's strategic forum: Creating a Holisitic Communication Strategy:CMOs from IBM, Ford,Under Armour and Nintendo took questions from AMA members regarding customer relations and marketing campaigns.

Anne Belec of Ford conceded the fact that Ford is trying to shed its image as an old-tech,midwest "muscle&hammers" brand that appeals to a limited market. She explained the motivation behind three campaigns: 1. Drive One. 2. American Idol 3. Tell your Mustang Story.

John Iwata of IBM emphasized establishing presence and substance.

R&D is fine, but we must go to cost-effective new methods. The world isn't just smaller and flatter, it's becoming smarter.

Steve Batista of Under Armour credited a consistent, single message for driving the brand's success.

You can't really pitch science and innovation to high schoolers, so we found our secret sauce: Passion. That's our active ingredient.

Cammie Dunaway of Nintendo spoke on "experiencial" marketing, and packaging to build.

More later.

Posted By Matt O'Hern at 02:05 PM
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