Tuesday, January 27, 2009

McDonalds CMO Mary Dillon Opens Up to Bloggers at Mplanet Conference

McDonalds CMO Mary Dillon reached out to bloggers with a Q&A session at Mplanet 2009 today. (For the record, she was the only CMO who designated time to speak exclusively to bloggers, and I appreciate her generosity.)

The  Global Moms Advisory Panel , the importance of online reputaiton management, balancing universal appeal with local relavance were some of the issues she discussed.

We learned about internal forums McDonalds developed employees, such as Station M, McLand and others, where employees can suggest changes or ask for information about store changes. Dillon admitted that McDonald's hasn't fully tapped into social networking / social media yet, because they're not a brand that customers have to spend a lot of time thinking about. She may be right, but I'll get into that later.

It's nice to know that McDonalds is open for dialogue with the new media, even when its boasting 80% profit.

I'll go into further detail later,because I'm off to the next conference.

Posted By Matt O'Hern at 05:07 PM
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