Tuesday, January 06, 2009
Macbook Wheel Video Creates Buzz
I've always been amused by the buzz following any story regarding Steve Jobs or any product from Apple.
Harsh critics and die-hard fans of Apple never fail to provide humorous amounts of sensational comments. That's why I love this video from the Onion, on the new Macbook. "Wheel."
The keyboard is replaced by a giant version of the touch-sensitive wheel featured on iPods, and Mac enthusiasts rave about the "simplicity" of Apple's latest product. During a mock interview, Brian Gilman, a fictional "Senior Product Innovator" for Apple said:
At Apple our philosophy is create products that are simple to use, and nothing is more simple than a single giant button..Everything is just a few-hundred clicks away. We like to think we're giving customers features that they don't even realize they want yet.
My favorite "feature" on the Macbook Wheel was the "Predictive Sentence Technology" which completes the sentence for you. As an iPhone user, I've learned just how often auto-complete feature is more of an inconvenience than a perk. (Yet I can't convince myself to deactivate it.)
By Matt O'Hern at 12:48 PM | Comments (2)