Monday, January 19, 2009

Lebron James football Commercial = State Farm and Browns Dream

Yesterday, we realized what Lebron James' first true love is football. (Which was one of my three guesses in my post about the Brace Yourself commercial. The ad, (by State Farm, not Nike) aired during the NFC championship and featured James' revelation:

After a long discussion with my friends, I've decided to sign with the Cleveland Browns, baby!

James, the 6'9, 270 pound basketball phenom opted to return to football, a sport he also dominated during his school days. Lebron's announcement was followed by several fake highlight clips of James dominating the NFL with trick plays and soaring leaps, reminiscent of Jordan's dunk from the free-throw line. Eventually, a coach wakes James from his dream so he's not late for the bus.

The mere image of James suiting up in Cleveland Browns' jersey would come as welcome sign of relief for Browns' fans, who suffered through a 4-12 season. It would be another shot in the arm for the NFL, and a devastating blow for the NBA, which relies on James as its key marketing personality.

In retrospect, State Farm's Lebron series was a clever way to generate buzz and traffic, but the funny thing is, the Brace Yourself ad was so vague, Nike, probably benefited from the online queries. Nike sells Lebron's shoe: The Six, benefited from the online searches,similar to the Gatorade: What is G? commercial.

What was your response to the Lebron as a Brown ad?

Posted By Matt O'Hern at 09:12 AM
Permanent Link: Lebron James football Commercial = State Farm and Browns Dream | Comments (5)

(5) Comments on Lebron James football Commercial = State Farm and Browns Dream

Who is the smoking hot cheerleader that says, "LeBron?"

Comments by Wild Bill : Thursday, February 05, 2009 at 08:28 PM

"Who is the smoking hot cheerleader that says, "LeBron?""

Don't know. But I need to find out!

Comments by LO : Sunday, February 15, 2009 at 09:38 PM

"Who is the smoking hot cheerleader that says, "LeBron?""

Don't know. But I need to find out!

Comments by LO : Sunday, February 15, 2009 at 09:40 PM

I love the girl in the commercial if that's what you guys are asking?I'm from Canton,Ohio, and she truly looks like my daughter's mother! "Truly she does! "But seriously-Lebron I love you, I really do. You are a blessing to me, and the akron/canton area. 1-luv

Comments by Arene' Armstead pronounced r-nay : Thursday, March 26, 2009 at 12:19 AM

That girl is the daughter of "cleve" the 5th round draft pick of the 1979 Giants (tight End). He's from detroit and went to school at UNLV. She's part Itailian. I don't know his full name but he is a really really cool guy, and talks very highly of his daughters.

Comments by Marques Oliver : Sunday, April 19, 2009 at 04:01 AM

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