Wednesday, January 07, 2009
Google Authorizes One True Media as AdWords Video Reseller
One True Media just launched a video advertising partnership with Google Ad Words.
The deal utilizes One True Media's video platform:SpotMixer, which helps small and medium-sized businesses build video campaigns with" easy-to-use, yet sophisticated" templates and tools for video ad creation, distribution and analytics.
After SpotMixer simplified the video production process in 2005, the next priority was distribution. During my interview with One True Media co-founder and CEO John Love , he explained how financial support from DAG Ventures, NTT Finance,Kleiner Perkins Caufield & Byer and Young Chung provided the V.C. and customer feedback provided the incentive to pursue and finalize the deal.
What we heard from early customers was 'there's another barrier' that's on the distribution side of things. That's what this announcement is about - making distribution as simple as the creation. It's a complete one- stop shop for creators.You can take an ad and distribute in a low-cost and easy fashion on the latest advertising network, (Google).
SpotMixer offers marketers the ability to cost-effectively create, target and manage online video ad campaigns in a self-serve environment. With SpotMixer, businesses can eliminate the costly middle man by creating and producing their own ads, overseeing the campaigns, and directly managing distribution of those ads, both online and on television.
One True Media developed Spot Mixer last May. Since its creation, the video platform has lured over 3 million users,and an average of 10,000 videos created every day. Love and Kathleen Farley, the VP of product marketing, noticed many of the videos were being created by businesses with "how-tos", customer testimonials and product reviews. One True Media's video partnership with Google didn't occur overnight.Implementation of their API, creation and distribution, required several months of work.
The finished product is a template with "sophisticated,yet simple to use" interface. Spot Mixer provides users with a library of music and other content to use to supplement their own.Templates can be altered by the user at any time.Typical ads run 15-30 seconds and the templates are designed according to brand identity or the relevant industry.
Kathleen Farley said.
We have our own that's one of the reasons we love our partnership with Google , we're taking the complexity out of the process and giving small business access to what was only previously available to big brands. I had a customer tell me he was able to produce his campaign within 30 minutes,and I would be surprised if it takes more than an hour.
How much is it going to cost you?
Once you have paid a flat $49 month fee for a spot network, you can make any changes covered in your flat fee, and to join the Google content network
You pay CPM, with minimum daily bid of 10 dollars. You can change your campaign at any time, and the Google network cost depends on keywords and who you're targeting.
In the volatile current economic climate, simplified ad distribution can reduce overhead costs that virtually every company faces, and Love believes that's one of the most appealing aspects of SpotMixer's deal with Google.
They can do what they hired other people to do at a fraction of the cost, which is very important to these business that want to have control.
Kathleen Farley also sees the potential for SpotMixer to level the playing field between small and large businesses.
We're taking the complexity out of the process and giving small business access to what was only previously available to big brands. That's one of the reasons we love our partnership with Google.
By Matt O'Hern at 06:00 AM | Comments (0)