Monday, January 26, 2009

Geezeo Reports: Shoppers Spending More at Ikea, Less at HomeGoods

Ikea is in, Homegoods is out.

 That's the latest trend according to the Main Street Spending Index by Geezeo.
Since the start of this month, customers have spent 30% less per visit ($43) than they spent in December (66.70%)  at HomeGoods furniture store. HomeGoods is a division of TJX companies (NYSE:TJX).
Conversely, Ikea, which sells contemporary-designed furniture, enjoyed a 39% increase in sales during that same span.
From Jan.1-25, Geezeo's Ikea customers spent an average of $114.36 per-visit , compared to $81.86 in December. The most impressive aspect of that stat is it's almost a dollar higher than it was in September, before the recession really slammed the markets.

Posted By Matt O'Hern at 12:23 PM
Permanent Link: Geezeo Reports: Shoppers Spending More at Ikea, Less at HomeGoods | Comments (2)

(2) Comments on Geezeo Reports: Shoppers Spending More at Ikea, Less at HomeGoods

it is so interesting to see what people are actual still spending their money on, and where they are not. thanks for posting.

Comments by robyn collins : Monday, January 26, 2009 at 05:05 PM

I think I'd ultimately rely on the financial data of the companies and not some guesswork from Geezeo (not what I'd call "respected analysts" at this point. Geezeo's panel is likely made up of your basic young urbanite that has an IKEA close by.

Comments by Max : Tuesday, January 27, 2009 at 11:13 AM

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