Wednesday, January 21, 2009
Facebook and Myspace Ads: Do you click them?
During a recent browse through your favorite social network, you may have noticed a few ads related to your favorite bands, authors and movies in your profile.
You may recall my post regarding an article by Emily Steel of the Wall Street Journal, which cited a few major companies devoting more of their marketing focus to social networks. The social network ads are linked according to certain words within your profile, including your hobbies, occupation and interests.
I'm still not convinced that an ad on the profile page of Myspace or Facebook has a distinct advantage over Google AdSense or a banner ad on any site. For example, Jaws is among the first films listed in the Favorite Movies section of my Facebook profile, and 80stees.com posted an ad for Jaws T-shirts (Even though Jaws is a 70's movie,hmmm.)
.I didn't bother to click the ad, because I'm not a big fan of movie shirts. On the other hand, if I saw an ad featuring a blue Duke hat or a garnet and gold Florida State Seminoles shirt , and it was by a major brand such as Nike, I might be more inclined to click.
I want to hear your take on the social network profile ads. Do you ever click on them?
By Matt O'Hern at 10:30 AM | Comments (3)