During a recent browse through your favorite social network, you may have noticed a few ads related to your favorite bands, authors and movies in your profile.
You may recall my post regarding an article by Emily Steel of the Wall Street Journal, which cited a few major companies devoting more of their marketing focus to social networks. The social network ads are linked according to certain words within your profile, including your hobbies, occupation and interests.
I'm still not convinced that an ad on the profile page of Myspace or Facebook has a distinct advantage over Google AdSense or a banner ad on any site. For example, Jaws is among the first films listed in the Favorite Movies section of my Facebook profile, and 80stees.com posted an ad for Jaws T-shirts (Even though Jaws is a 70's movie,hmmm.)
.I didn't bother to click the ad, because I'm not a big fan of movie shirts. On the other hand, if I saw an ad featuring a blue Duke hat or a garnet and gold Florida State Seminoles shirt , and it was by a major brand such as Nike, I might be more inclined to click.
I want to hear your take on the social network profile ads. Do you ever click on them?
(8) Comments on Facebook and Myspace Ads: Do you click them?
Seems like there are ads all over the place. Many of us have become ad blind. We totally ignore them now.
Comments by Bihar : Wednesday, January 21, 2009 at 05:14 PM
Strangely, the Facebook ad's seems to work on me. Well my opinion is not very objective as its more driven by curiosity where the ad takes me (to track ad initiatives on the social web) than by the context of the ad, but still - i notice them and click on them, what i could hardly say about the rest of the ads on the net.
If Facebook and Myspace didn't have those ads, there would be no Facebook & Myspace. When you see those ads, and your interested, ClICK UM! You might like what you see. I only advertise things that are fun and free for the networks users. So, don't hate ads on your profile, because that ad is making your profile "LIVE ON"...
Comments by Aaron : Tuesday, March 10, 2009 at 09:34 PM
really interesting sir, thanks
Comments by A&F : Wednesday, November 04, 2009 at 08:57 PM
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