Once again, the creative minds at VideoEgg collaborated to produce a fresh model for online advertising, known as AdFrames- a "brand response network."

AdFrames are feature-rich models, that provide engaging and interactive material for the advertiser to utilize, including,games widgets and video. One of AdFrames' greatest assets is its ability to provide detailed and accurate information regarding user interaction. Rather than using the old CPM model, which is prone to manipulation and other variables, CPE, which stands for "Cost Per Engagement" which offers a different approach and deeper,insightful analysis for advertisers.

According to VideoEgg, advertisers only pay when a user "enages" their ad. According to VideoEgg, use engagement is "when a user rolls over an AdFrames ad unit and a full-page rich-media overlay experience expands on the page." Major clients include Puma, Coca-Cola, Mazda,Samsung, Pontiac, and HP.

On the site's video demo,Troy Young from Video Egg explains how AdFrames and CPE are essential tools for advertisers  searching for more accountability in their online campaigns.Recent research from Nielsen suggests there is a trust gap with online advertising, and users don't trust online ads as much as TV ads. VideoEgg remedies that with a consistent model. I.E. -ads are always branded in the top right hand corner, there's always a countdown, so the user knows what to expect.

We're shifting pricing from impression to engagement so that everybody is focused on that metric, which is ultimately what the advertiser really wants. Publishers Will be compensated that way, and we'll be compensated that way. When an advertiser buys a campaign with us,we'll first push impressions to their target demographic then we'll optimize around the highest performing sites and audience characteristics on our network. This will eliminate waste across the network, create the highest possible value for publishers and only deliver impressions to the users that are most interested in the advertiser's offer.

By focusing on the right audience,providing more options for the user and reliable results for the advertiser. , VideoEgg's CPE appears to be on the right track.

What would you do for a $100,000 job?The question may sound like the premise for a reality show, but in the wake of the nation-wide bank fallout, the field for high-paying careers just gained thousands of new players.

As a result, many of the 100k-worthy candidates may feel overshadowed by the herd of unqualified contenders in the race for an executive-level career. To separate the elite  from the rest of pack, TheLadders provides a screening process to connect superior clients with the suitable firms.

TheLadders.com boasts "We're a premium site for only 100k-plus jobs and only 100k-plus people." In other words, The Ladders distinguishes itself from job search sites such as Monster and Career Builder by targeting outstanding clients only.

One of its TV ads features a one-on-one tennis match that becomes a chaotic, free-for-all after the entire audience storms the court, slamming balls back and forth aimlessly. A quote at the end summarizes TheLadders' main point -"When you let everyone play, nobody wins".

The ending quote shows the importance behind a single idea, which is one of keys to building a succcesful brand.

CEO and founder Marc Cenedella told Investor's Business Daily:

The old model was get as many listings as possible and inventory every job seeker. The goal of TheLadders is, Are we getting the job seeker hired?

Another symbolic illustration was TheLadders' social experiment, where a stack of $100,000 cash, protected by a clear,shatter-proof case, was placed in the middle of sidewalk in a New York City. As thousands walked by the case, 10 hidden cameras recorded their reactions, which ranged from bizarre to violent and everything in between. Some observers did the classic double-take, while others were so mesmerized that they could only stare and comment. Some were even fearful to get too close, and a few attempted to knock the case over. The ad closes with: "The conclusion? $100,000 will attract a lot of people. TheLadders.com helps you attract the right people."

Evidently, TheLadders has found plenty of people in the right niche. According to Investors Business Daily,

TheLadders has over 2 million members and posts 10,000 jobs per week...Recruiters post half the jobs, with corporate HR departments and Fortune 1000 companies posting the remainder. Executive search firms and corporate HR pay TheLadders $6000 to $10,000 a year per recruiter.... it lists about 13% of all six-figure jobs. Its goal is to double that figure in the next few years.

TheLadders proves that barriers can be beneficial, especially when you're searching for specific qualities,skills and traits.By setting 100k as its salary standard, hand-screening applicants and requiring subscription fees, TheLadders provides recruiters a better base of ambitious applicants to scrutinize.