Monday, September 22, 2008
Record producers team with SanDisk to develop slotMusic
In an effort to recover from dwindling CD sales, major record producers are partnering with SanDisk to unveil a new format-slotMusic, which will include 29 albums, featuring a wide-variety of artists, ranging from Elvis to Usher.
The record companies in the partnership include EMI Group Ltd., Warner Music Group Corp. Vivendi SA's Universal Music Group and Sony BMG Music Entertainment, a joint venture of Sony Corp. and Bertelsmann AG. The discs will be sold at Wal-Mart and Best Buy.
I was amused by the notion that a disc was the solution for the future for music. I was almost instanly reminded of a certain invention from the 90s, the Sony Minidisc.
I visited slotmusic.org's page- What is SlotMusic? to see the company pitch, and this is what I found.
What are the benefits for consumers and music lovers?
slotMusic cards enable consumers to instantly and easily enjoy music from their favorite artists without being dependent on a PC or internet connection. Users simply insert the slotMusic card into their microSD-enabled mobile phone or MP3 player to hear the music - without passwords, downloading or digital-rights-management interfering with their personal use. Other aspects slotmusic boasts include:"More images, more videos and more "stuff.
I can't help but wonder. How is this more convenient than an MP3? How is extra data storage a distinguishing characteristic, when you can already do that with a flash drive? I realize that a flash drive doesn't fit into most phones, but how many phone models will even accept the slotMusic disc? Until that fact is clarified, we'll never know the true potential market.
Maybe I'm being a bit too skeptical on this one, but I just don't see this format catching on anytime soon. Considering the fact that even the Record Producers admitted the slotMusic effort to be "experimental",I get the feeling that the Record producers are guardedly optimistic about the product's potential.
By Matt O'Hern at 02:55 PM | Comments (0)