Tuesday, September 02, 2008
AT&T iPhone 3G Survey DecryptedLast Thursday (August 30, 2008) I received an email from the AT&T Research Team [research(at)att-research(dot)com] with the subject line of "AT&T Wants to Know More About Your iPhone 3G". I purchased the 3G iPhone approximately two weeks earlier, making this my 3rd iPhone to date. More on the first two later. I have included all of the questions below and put an [x] next to my answer for each question.
Welcome new iPhone 3G customer! We would like to better understand your experience with the purchase process, activation, set-up and use of your new iPhone 3G! All information you provide will be kept confidential within AT&T and will not be used for any sales or marketing purposes, nor will it be sold to any other company. Thank you for your support of AT&T!
Haha, does this mean they aren't going to share it with Apple either? Does Apple even have rights to conduct their own surveys of AT&T customers since they are also technically Apple customers as well?
I thought it fairly interesting to see that AT&T is already asking for feedback on the latest incarnation of the iPhone but I found the first question to be the most interesting.
Q1.) Which of the following best describes you?
- I am currently an employee of AT&T
- I am currently an Apple employee
- [x] I do not work for either AT&T or Apple
So what this tells me is they have no way of identifying AT&T or Apple employees at the time they activated their iPhones, that's just odd and signifies no forethought by the marketing team on AT&T's side.
Have you or someone else in your household recently started using an iPhone 3G?
- [x] Yes, I recently purchased and started using an iPhone 3G
- Yes, someone else in my household recently started using an iPhone 3G
- Yes, I recently received an iPhone 3G as a gift
- No one in my household has recently purchased or received an iPhone 3G
- Don't Know
I don't even get this question... shows me that the data they collect as part of the purchase and activation process in the AT&T retail stores is terrible and this question should be answered by them internally without having to waste their customers' time.
The next two questions are targeted at determining satisfaction rates and whether or not I'd recommend the phone to someone else for purchase.
Q3.)How satisfied are you with the iPhone 3G, overall?
- [x]8 (satisfied)
Honestly, I guess the phone is better than the previous 2 iphones I had but I have found the 3G speed to still be somewhat lacking. And the GPS feature obviously goes through cell towers instead of directly to a satellite (like all other gps services) because it's often inaccurate and super duper slooooooooooooooow!
How likely are you to recommend the iPhone 3G to friends or family?
- Definitely will not
- Probably will not
- [x] Might or might not
- Probably will
- Definitely will
The above recommendation question is a bit lame because it lacks any context. For instance, if my grandmother asked me if she should purchase an iPhone I'd tell her absolutely not, save your money for the Garden Club. But if my office manager asked me if she should purchase one I'd say she absolutely should since it would mean I could reach her easier via IM/SMS and she'd be able to check email no matter where she is without having to take her laptop with her.
How would you rate the value of the iPhone 3G based on the price you paid?
- Very poor value
- Somewhat poor value
- Average value
- [x]Fairly good value
- Very good value
Well, I bought the 16gig iPhone, although I honestly don't know why, probably an issue with my ego I suppose, and for $300 I think it's an okay price... but only because I paid nearly 2x that for the other 3 phones I purchased which were the 8 gig version 1 models. I also said it was a fairly good value since the phone is actually a computer with a solid state drive and I've found nothing else on the market that can compare to this functionality for the price.
The next 3 questions deal with my perception of Apple, AT&T and AT&T's 3G network. I'll spare you the full details of all of the questions and my answers so here is the abbreviated version.
Q: How has the iPhone 3G met your expectations?
A: About the same as expected
Q: How has your experience with the iPhone 3G affected your opinion of Apple?
Q: How has your experience with the iPhone 3G affected your opinion of AT&T?
One of the questions later in the survey asked me where I purchased the phone... this is just a result of terrible communication between AT&T's Market Research arm and their corporate finance office... either that or the finance office is trying to determine whether or not they should continue with the AT&T research arm since they can get all of the same answers from their own client database. Either way it doesn't present AT&T in a good light to the tech community since they're asking us for the same data we already gave when we handed over the $300 for the new phone.
All in all I'd say AT&T needs to dig into their own databases prior to sending out surveys that really just waste our time. That and I think Apple needs to open up use of the iPhone with other carriers but I have no idea how long or when that will be a possibility.
By Jason Dowdell at 02:12 PM | Comments (3)