Wednesday, August 20, 2008
What's in a name? A Lot For Usain BoltEarlier today, I learned there was a new record-holder for the men's 200-yard sprint. His name?: Usain Bolt. Bolt finished in 19.30 seconds, 0.02 faster than Michael Johnson's former record set in 1996.
Could he have a better last name? This perfect promotional opportunity only arises once in a blue moon. Seriously, just imagine the possibilities- "Bolt" shoes, "Bolt" energy drink, the possibilities are endless.
I started to think of other sports figures who haven't been tapped for their potential, here are a few that came to mind, and they all come from the sport of baseball: Brian Cashman the New York Yankees' general manager makes and breaks all the deals for the richest franchise in baseball and one of the most popular teams in the world. He would be ideal for any savings and loan commerical.
Covelli Loce Crisp , A.K.A- Coco Crisp- An outfielder the Boston Red Sox, his sister gave him the nickname in reference to the cereal, Cocoa Krispies. Sounds like the perfect match for a card giveway in each cereal box.
Milton Bradley - We all grew up playing those famous board games- Candy Land, Operation, Battleship and Operation, but there's also a designated hitter for the Texas Rangers who shares the name. Imagine a tv ad with Bradley playing one of the classic games in the Rangers' lockerroom, just before he takes the field. I'll post any others that come to mind.
By Matt O'Hern at 07:03 PM | Comments (0)