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August 2008, Week 3 Marketing Archives

Friday, August 22, 2008

Photosynth needs Fine Tuning

I never intended to turn this week into a series  of Microsoft slams, but I just completed my first project on the new Photosynth, and laughed at the results.
Conceptually, the program is simple- Take a series of overlapping photos and use the software to create a rotating 3D, 360-panorama, to create the illusion that you're walking around a room or object.

I used my boss's Vespa scooter as the test subject.  I swept around and took 24 snaphots, uploaded them to my account and clicked play". The resulting effect was a group of pics that weren't even in correct sequence. I then tried to share the results with my co-worker, but he had to install the software just to view the album.

Now, I must admit that I was using my iphone, not a premium digital camera, but I still expected a decent montage from my efforts.

Here are some aspects Microsoft must address to make this program viable:

  • Quality and Quantity: Professional artists and architects may not mind the tedious task of shooting an entire area inch-by-inch, but the average photographer probably doesn't have the time or patience to shot 100 pictures for the detailed view they desire. This is where photosynth should be programmed to adapt and adjust for the gaps. In this early version, you see black gaps.
  • Networking.There's no reason why you should have to download the software just to view an album. Photosynth also doesn't allow you to keep any private albums.Every album goes straight to the site.
  • Make it Mac compatible.

If these modifications are made, Photosynth could gain as much appeal as Slide and other photo enhancing sites.

Photosynth needs Fine Tuning By Matt O'Hern at 09:18 AM
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Comcast: The Many Faces of How Your Internet Works

Net Neutrality.

I'm fairly certain those two words already have you ready to scan the next headlines. But it shouldn't because the concept -- which is being defined by the FCC right now -- will determine many things about how your connection to the Internet works.

Net Neutrality means that everyone with the same type of connection line will have the same experience surfing and sharing online

Comcast got its hands caught in the regulatory cookie jar after it was disclosed they had slowed traffic from its heavy Internet users, which meant if you were uploading or downloading too much, you're connection might be slowed. The FCC was none too happy about this, that practice being illegal and all.

The commission levied fines and then pushed the company to release information about how it will comply with the federal regulations in the future. In other words, says TG Daily, Comcast infringed about individual's service and now gets to help discuss what can be done to fix the problem.

Now many of the folks who are getting smacked by Comcast are using file-sharing networks to trade videos illegally. They claim, as all of these companies do, that file sharing is bad. Very bad. Very, very bad. In fact, they spend millions prosecuting those who engage in such activity.

Except when they do it themselves. Then it's cool.

The question then is thus: If Comcast wants to block people trading files on peer-to-peer networks, but has signed up with a peer-to-peer service to help deliver a better Internet connection, will they slow their own packets down since they'll be using so much bandwidth?

Comcast: The Many Faces of How Your Internet Works By Brad at 02:27 AM
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Hulu Internet Television Service Going International

My favorite website, hands down, is Hulu. The streaming television and movie service houses most of my favorite shows, all available for free right now. Thus far, only U.S. citizens had the opportunity to watch the programming.

That's about to change.

On news that the company now reaches 3.2 million people -- which ain't a bad haul for watching television online -- there's speculation the site may begin to invade other markets. Most notably: Europe.

The $100-million, NBC-NewsCorp-backed site recently started looking for an international management team, a pretty good indication that something big is going on overseas. But they haven't put the cart before the horse. The company just inked a $50 million advertising deal, which will place commercials on the service (and coincidentally means that Hulu will officially make more money in revenues than most companies I covered at Wired News during the dotcom boom).

Hulu is poised to be one of those big, EPIC winners on the multimedia Web -- and also a pretty dang good case study for anyone launching a media property online. Hulu is going to win (as long as it doesn't change the underlying model) because the service does what the movie and music industry failed to do: turn pirates into consumers.

Hulu Internet Television Service Going International By Brad at 02:11 AM
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Newspapers Slowly Dropping AP Wire Service


I had the opportunity to tour the Associate Press offices a few weeks ago on my trip to New York City. They are undergoing what I think is a seismic shift in their business model, although they keep telling me I'm wrong and I take them at their word (sort of). They've adjusted their rates, which has sent some smaller papers scampering away, even as they've diversified their revenue streams across broadcast and Internet platforms.

Wired News weighs in on the smaller papers dumping AP, saying their collective move is risky but smart in a depressed market. Since the AP is focusing on breaking news -- delivering it cheaper than its full wire service -- I'd say it's a wildly intelligent move by the wire service.

Here's why: major news sources are struggling to compete with the millions of alternate news outlets, many of which are small operations. By delivering daily, breaking content at cheaper rates, the AP is aiming its services at the largest growth market.

They don't care where you see their news; only that someone is paying them to deliver it. And those smaller services are starting to kick the ass of the traditional media, so expect to see that news delivered in fun, new ways.

Newspapers Slowly Dropping AP Wire Service By Brad at 02:00 AM
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42 Percent Have Logged on to Someone Else's Network

Last year, my mother and father gave me their old computer so I could take it apart and fool with it. When I was done, my mother insisted, I was to smash the hard drive.

Too much vital information on there, she said. Whatever, I thought.

Mom might be on to something, although judging by the statistics she should be more concerned about what's happening while she's logged on the computer.

An informal poll of 300 people found that 42 percent of those surveyed had at one time logged on a social network as someone else. That's a frighteningly high number.

It's more likely than you think, too. Although there's not much you can do about your significant other finding your password, there are some things you can watch while you're surfing the Web.

The bad thing about open platforms like Facebook, which allows anyone to develop software applications, is that you're never quite sure how secure the software is.

Now I don't want to go all Orwellian-Apple-Microsoft on you. Most of the type, open platforms are amongst the most secure because so many people are watching them; but when lots of people are playing, you're bound to get a few creeps.

Social networks are now amongst the most targeted for phishing, that nasty habit where people try to engineer applications that subtly coerce you into giving up vital information.

42 Percent Have Logged on to Someone Else's Network By Brad at 01:49 AM
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Thursday, August 21, 2008

Seinfeld Signs with Microsoft to counter Mac's attack ads

Bill Gates and Microsoft  finally formed an answer to those annoying Macintosh "pc vs. mac" ads. Gates will team with comedic legend Jerry Seinfeld to throw the punches., or, better put, "punch-lines" in a  series of tv ads that begin in September. The series will be part of $300 million dollar advertising overhaul to enhance Windows  image.

From the Fox News  story:

The new ad effort is expected to use some variation of the slogan "Windows, Not Walls," according to several people familiar with the matter. Those people say the point is to stress breaking down barriers that prevent people and ideas from connecting. The campaign, said to debut Sept. 4, is one of the largest in the company's history.

Microsoft remains the reigning champ of revenue ($255 billion),but its rebuttle probably won't reverse Apple's upward surge. On Aug. 15  we learned that Apple's Market Value  surged enough to edge-out Google 157 billion to 156 billion.

As for the Seinfield angle, I'm one of his biggest fans, but his popularity peaked in the late 90s,(His wife's cook book plagarism scandal certainly didn't enhance his public perception).

Ironically, the late timing of these ads offer further evidence of Apple's claim that Microsoft has lost its edge.  The "Get a Mac" ads first aired two years ago in 2006, and it took Microsoft this long to respond.Remember when Microsoft was always setting the technological standard? It seems like decades ago.

Just like Seinfeld, Microsoft's best days are behind them.

 

Seinfeld Signs with Microsoft to counter Mac's attack ads By Matt O'Hern at 04:08 PM
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Drudge Report Leads Sessions Per User for July

Despite its bland, three-column format, Drudgereport.com is still the king of online news.

Drudge's overall format, a vertical list of headlines, hasn't been enhanced or tweaked, but it's appeal remains strong, with an average 20.5 sessions per user. Started by Matt Drudge, it still leads Fox News, CNN,Google and Yahoo News as one of the top destination for news junkies around the world, including yours truly.Many radio show hosts rely on Drudge to provide a list of talking points throughout each show.

The site gained nationwide attention in the late 90s when it served as the unofficial source for breaking news in the Bill Clinton/Monica Lewinsky affair. Ten years later, Bill and Hillary are still together, and Drudge's visitors have also remained loyal to their first love.

So what's Drudge's secret formula?  A combination of simplicity familiarity. Loyal users don't expect anything fancy, and unique visitors may initially scoff at the lackluster design, but people are still drawn to major stories. Readers are just too lazy to go find them. Drudge doesn't bother to bombard you with streaming video or polls (with the exception of a few primary nights), he just does the story-digging for you and provides the links. He also provides a list of national and internation newspapers and columnists, sorted alphabetically for easy navigation.

The lesson here is simple: Recognize your strengths- Drudge is where it is today because it hasn't strayed from the core phillosophy that lured its viewers from day one.

Drudge Report Leads Sessions Per User for July By Matt O'Hern at 08:52 AM
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Wednesday, August 20, 2008

What's in a name? A Lot For Usain Bolt

Earlier today, I learned there was a new record-holder for the men's 200-yard sprint. His name?: Usain Bolt. Bolt finished in 19.30 seconds, 0.02 faster than Michael Johnson's former record set in 1996.

Could he have a better last name? This perfect promotional opportunity only arises once in a blue moon. Seriously, just imagine the possibilities- "Bolt"  shoes, "Bolt" energy drink, the possibilities are endless.

I started to think of other sports figures who haven't been tapped for their potential, here are a few that came to mind, and they all come from the sport of baseball: Brian Cashman the New York Yankees' general manager makes and breaks all the deals for the richest franchise in baseball and one of the most popular teams in the world. He would be ideal for any savings and loan commerical.

Covelli Loce Crisp , A.K.A- Coco Crisp- An outfielder the Boston Red Sox, his sister gave him the nickname in reference to the cereal, Cocoa Krispies. Sounds like the perfect match for a card giveway in each cereal box.

Milton Bradley - We all grew up playing those famous board games- Candy Land, Operation, Battleship and Operation, but there's also a designated hitter for the Texas Rangers who shares the name. Imagine a tv ad with Bradley playing one of the classic games in the Rangers' lockerroom, just before he takes the field. I'll post any others that come to mind.

What's in a name? A Lot For Usain Bolt By Matt O'Hern at 07:03 PM
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Wifi Coming to Domestic Flights

The airlines may not be very good at getting flights off the ground in time or making sure your luggage reaches your destination when you do, however, at least one carrier has announced it would begin allowing people to connect to the Internet during some flights.

American Airlines announced a 3-month test of its new in-flight wireless service. The test will be conducted on three "long haul" flights, although the service -- like every other service -- will cost $13.

The company hosting the access, Aircell, is also working with Delta.

Fortunately for weary travelers, both airlines have decided to restrict VoIP calls, which means you won't have to listen to your neighbor babbling on with their friends while you remain trapped in your seat.

Wifi Coming to Domestic Flights By Brad at 04:35 PM
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eBay's Price Changes Irk Sellers

eBay, one of the largest auction sites around, has (once again) irked its customer base by tweaking its payment plans, including the phasing out the use of check and money orders.

The move, the company said, is meant to make it cheaper to list direct-sale items. That's a turn for the online auction site, which made its name by enabling regular folks to set up auctions for their items.

That has irked some long-time sellers, who perceive the move as more of a business decision to compete with Amazon than one aimed to help the very customers who turned auctions into an online phenomenon.

While it may be true that eBay is moving more towards an Amazon-like experience, the reality say some analysts believe that customers want just that.

Fixed-price sales accounted for 43% of the total value of good's sold on eBay in the last quarter and are growing at 60% a year, making fixed-price the fastest growing part of the company's business. The listing fee changes announced on Wednesday were expected to accelerate the shift toward eBay's fixed-price business.

eBay's Price Changes Irk Sellers By Brad at 03:24 PM
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Google to Host Hundreds of Bloggers at DNC and RNC

A new guest has crashed the big party, or make that....the two big parties.

For the first time in political history, the Democratic National Convention and Republican National Conventions,  hundreds of bloggers will participate in the coverage, compared to just a few dozen who were present for Bush and Kerry's formal events four years ago.

Google's two-story, 8,000 foot blogger headquarters cost $100 per head and will provide many tools for each blogger,including food, drinks, smoothies, a"Google-sponsored massagessoftware and services, and kiosks to post videos straight to youtube.

A lot has changed since 2004, including the coverage of politics, just ask George Allen, who saw his entire campaign derailed by youtube. From the WalL Street Journal Article:

 There's no such thing as off the record anymore. There's no such thing as private moments anymore," says Simon Rosenberg, president and founder of NDN, formerly the New Democrat Network, and the New Politics Institute.We saw that with 'macaca,' Mr. Rosenberg said, referring to an incident in 2006 when a videographer recorded then-Sen. George Allen using a term often considered derogatory to some ethnic groups. This is the condition of life now in the new media age.

An interesting sidenote is that  this coincides with  a  decrease in newspaper reporters at the conventions, which is  a perfect illustration of the power shift to new media. As bloggers expand their presence and enhance their image at major politic events, it's reassuring to know that there's an extra set of ears and eyes around every corner, keeping our lawmakers accountable.

Google to Host Hundreds of Bloggers at DNC and RNC By Matt O'Hern at 08:37 AM
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Tuesday, August 19, 2008

Google Challengers Face Long, Uphill Battle

Cuil, founded by a former Google employee, and Wikia Search, founded by Wikipedia co-founder Jimmy Wales, have miniscule users right now as each works out the kinks in its respective systems.

The small numbers shouldn't be all that concerning as Web growth oftentimes takes some time; more concerning is the functionality that is substandard in comparison to Google (which is to be expected). However, there's a small window of opportunity for competitors who can easily find themselves swallowed up by the search giant.

The good news for Cuil is that its results are testing well, outperforming Google in "relevance" tests that measure the types of results delivered.

It's not so optimistic for Wikia Search, which so far seems more hype than hope in the search war. In comparison to Cuil, it's been getting little media traction. Instead, Wales is courting those who want an alternative to Google, Microsoft and Yahoo.

Google Challengers Face Long, Uphill Battle By Brad at 08:21 PM
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RIAA Shutters Muxtape Website

The web is aflutter over a playlist-sharing website to shutter its service temporarily while it work out some legal issues with the recording industry.

Muxtape allows people to compile and upload their music playlists -- not the actual music -- so that others can discover new music and share their likes with friends without actually uploading music, which stumbles across of copyright law.

The site posted a notice late last night explaining the decision to shutter is only temporary.

This is the second recent shuttering of a site that merely allows people to share information -- not the actual music -- about music. However, legal experts believe Muxtape may be on solid legal footing, despite the halt.

"I think they have a strong legal defense," Von Lohmann told RollingStone.com. "The problem is if they might not have that money to go to court and take on the RIAA."

The site has attracted a strong following of netizens who viewed the network as a great way to skirt around the sometimes Draconian legal wrangling of the recording industry, which has resorted to scores of high-profile lawsuits against people who share digital music files.

RIAA Shutters Muxtape Website By Brad at 08:12 PM
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Obama to announce VP via email and text messages

Democratic presidential candidate announced that volunteers and supporters will be the first to hear his choice for his VP slot. They'll be informed via a text and email message in the morning.
This unorthodox declaration is a smart move for three reasons:
 It suggests his grassroot supporters as the most crucial element of his campaign. Whether that's true or not is up for debate, but it's good PR.

 Moderate,undecided voters may view this tactic as further proof that Obama is genuinely more in tune with the average American than McCain.The unique announcement style is a new story of its own, which gives him even more free exposure.

It will be interesting to see the other methods Obama chooses to use for the rest of the campaign. Perhaps he will employ the same method to instantly reply to attack ads or negative press.

With the exception of his youtube surge two weeks ago, McCain's team still appears to be behind the curve in almost every technological aspect.

Obama to announce VP via email and text messages By Matt O'Hern at 07:02 PM
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My review of sportsfanlive.com

Yahoo's former sports head, David Katz, obviously had the fan in mind when he created sportsfanlive.com. His creation is a response to the unfriendly formats used on the major sites, such as ESPN.com

Mr. Katz, 36, believes that his Web site, sportsfanlive.com, which will be formally released this week, will find a substantial following with his versions of customized content, social networking and fantasy games. He believes his competitors have grown overly stodgy and too congested for fans to wade through. In the New York Time’s piece, Katz hits the nail right on the head.

 Those other sites are fundamentally all the same, he said, calling them imbued with traditional media DNA.He added that they are not built for the next generation and for the evolving needs of sports fans.

Sports fans are a unique market for a few reasons. Most of them are loyal to only a few teams, and they form alliances with perfect strangers just by the mere fact that they share the same passion for a team or university. Two random guys in a new York subway can have a 20-minute conversation inspired by something as simple as his New York Yankees hat or Kevin Garnett jersey.

Sportsfanlive taps into the passionate alliances formed by fans across the world. We’re all looking for one place where we can talk sports and nothing else.

Facebook and other social network sites do a good job of connecting you to people all over your life, but it’s not relevant to your sports interests, he said. We’re isolating that subset of sports friends and giving you instant communication with them.

Once you enter the site, a prompt asks for your favorite team and your most hated rival. I replied with Duke and North Carolina, respectively. (Sorry Tar Heel Fans)
Once you've pledged your team allegiance, you can register or browse the site's features. Every aspect of sportsfanlive.com is geared for fans who want to customize their experience. The home page contains several widgets:
My fan feed- which refreshes the latest news on your favorite team. ESPN has a similar feature, known as “my favorite team”, but sportsfanlive.com pulls date from 4,500 sources, far more than any competitor’s site.

Our secret sauce is aggregation, Mr. Katz told the NYT.  Google is good for a general search but not at understanding the specific needs of specific people like sports fans.

Other home page features include:

  • Sports fan live poll. - Allows fans to provide commentary, similar to YouTube.
  • It doesn’t show you the national demographic breakdown like ESPN, but it does top stories.
  • My headlines-Pulls headlines from feeds regarding your favorite team, so you don’t have to go searching for it.
  • Bux Bet- allows you to create or take a bet on any team, from nightly winners (I.e. Brewers Beat Astros) to a team’s final record (I.E. Michigan football under 7 wins).
  • Fan Finder- An interactive maps feature where you can type in your zip code to discover where fellow fans of your favorite team are watching the big game. This feature is NOT on ESPN and may be the best example of the fan-friendly format.
  • Fan of the Day-Offers a quick snapshot of a user profile
  • Take of the day- Shows an insightful opinion offered from one lucky fan.

Fan Finder was a great implentation, because I can’t count the number of times I wanted to find a sports bar where I could enjoy a nice meal and watch the game with other fans of my team. Monday Night Football fans can relate when I say that some of my friendliest sports debates were with random fans I sat with at a sports bar.

I give sportsfanlive.com an eight out of ten for its fan-friendly approach and its simplified format. The visual appeal of the overall site could use some enhancement, but I’m sure that’s an issue already being addressed. When you get a few free minutes, check out this new site that’s built just for the fans.

My review of sportsfanlive.com By Matt O'Hern at 08:31 AM
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Monday, August 18, 2008

Former Head of Yahoo launches new Sports site

David Katz of Yahoo, launched a hybrid site that combines social networking and sports news , called sportsfanlive.com. Many sports fans, myself included, have grown tired of ESPN's format that is primarily focused toward major market teams. As a result, many  have started the search for alternative sources and forums for sports news, info and discussion.

I'll be testing it out tonight and I'll give you my review Tuesday morning.

Former Head of Yahoo launches new Sports site By Matt O'Hern at 10:43 PM
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House Continues its Push to Limit Web Tracking

When it comes to tracking users online, everyone says they do it more responsibly than their digital counterparts. Trust us, they say. We'd never use your surfing, search or personal history in any way that could possibly put your personal information at risk. It's our competitors you need to watch out for.

The latest to try this ploy: our friends at Microsoft.

The Redmond software giant told a House inquiry that it does track what users do on sites that it doesn't own -- a practice that many in the tech industry and even some on Capitol Hill are finding troublesome.

But Microsoft isn't alone. Comcast has already been vilified for its practices, and AT&T was skewered last week for its revelation about customer tracking.

In fact, most of us -- whether we know it or not -- want to be tracked. It's how your computer learns about your habits, what you might like and such. What you don't want -- whether you know it or not -- is for that information to be treated as if it's not yours. Companies shouldn't be able to use it and filter you towards sites (through search results) that are part of a network conglomerate.

Here's what that means in regular people terms:

If Company A decides to track your Web history and it sees that you really like camping, it could begin to serve up search results and other targeted ads that aren't necessarily giving you the best information available, but instead giving you the best information that is also beneficial to that company -- say in the form of businesses that have an advertising deal with Company A.

In other words, Company A has used your history to push its products -- not serve you the best information.

The Web then becomes a vast marketing machine serving corporations, not serving people.

Even worse: if Company A has a deal with an Internet Service Provider, it could slow down the websites of a business it doesn't have a partnership with, making it more difficult for you to find information that Company A doesn't want you to find.

House Continues its Push to Limit Web Tracking By Brad at 04:22 PM
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Dems Tune to Fox for Secondary News Source

Democrats, as it turns out, are more likely to seek out varied opinions on subjects than their Republican counterparts -- at least in terms of their television viewing habits.

The Pew Center just released a study about the viewing habits of the politically affiliated, and while Fox News and CNN skew the way you would expect -- Republican and Democratic respectively -- more Democrats tune in to Fox News than Republicans do to CNN (follow that?).

What's not surprising is that this isn't surprising.

I just finished a book by Farhad Manjoo, a former Wired News scribe who currently works at Salon.com, called True Enough. The book looks at how "truth" -- that elusive concept we used to agree upon -- can be distorted Orwellian style in an age when disparate outlets create uber-niche audiences.

What Farhad found -- although I don't want to speak for him -- is that Republicans have embraced the niche outlets far more forcefully and with the idea of pushing their spin-centric message to those who have a natural affinity to agree with them.

Is this bad?

As someone who both works as a journalist and teaches on the collegiate level, I have my own thoughts. Ultimately, though, that's for you to discern. But the more analytics we have, the more we're able to understand how people have become to believe "the truth" that they hold as self-evident.

Dems Tune to Fox for Secondary News Source By Brad at 04:13 PM
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Help a Little Gal Upset a Media Giant

Most of you probably know Renee Blodgett and have heard of her Down The Avenue blog and know she's friends with all of my favorite technology patriarchs. But did you know she's a one-woman band? Did you know that she's represented more PR firms pre-funding and then post-funding than any other PR person I know (and I know plenty)?!

Why am I telling you this? Well Renee is trying to win a blog competition being held at PRWeek and she needs your vote. She's up against Voce Communications, they're no Ogilvy, but they also aren't a one-person shop either.

So let's help Renee while we still can. She has until midnight tomorrow night to get as many votes as possible. If you've ever rooted for the underdog and love seeing a good upset in sports then now is the time to vote. Renee can win this competition but only if you vote now.

If you do take the time to vote then please drop me an email at jason [at] marketingshift [dot] com and I'll pass on your comments to Renee and consider your business for inclusion in the marketingshift directory of marketers. I've included a screenshot below to help you see where you need to vote.Vote For Renee

Help a Little Gal Upset a Media Giant By Jason Dowdell at 09:46 AM
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Fox News gives Myspace the Cold Shoulder

Media Mogul Rupert Murdoch and his corporation, NewsCorp, must not value Myspace, as much as they did in July 2005, when they purchased  it for $580 million. Fox News, another division of Newscorp, made Facebook its social network of choice.
(Ironically, MSNBC's social network page can be found on Myspace)
Why did Fox opt for Facebook? According to Fox, it was all about the audience.

Facebook is currently the leading social network worldwide, said Joel Cheatwood, the senior vice president for development at Fox News. They also have a user that’s a little older and a little more sophisticated.On Tuesday, Fox will roll out a redesigned Facebook page using seemingly every feature that the site offers: discussion boards, a wall for users’ comments, reviews, polls and photo submissions.

Whether it's accurate or not, Cheatwood's statement reflects a prevailing viewpoint -that considers Facebook's audience as a smarter user base that is actively engaged in the news and political scene. Fox's Facebook page is the latest move in a network and industry-wide effort to attract a larger audience in the 18-35 demographic to election coverage. ABC, CBS and PBS have each appointed student journalists to provide feature stories geared toward the next generation, and NBC appointed Luke Russert, son of the late Tim Russert, to handle the youth angle. Today's article by the New York Times claimed that Fox News' TV audience is the oldest of the three major cable news networks.

A biannual news consumption study released Monday by the Pew Research Center found that only a third of news consumers younger than 25 watch TV news on an average day. That’s still twice as many as the 15 percent who read a newspaper on an average day.The gray-haired audiences for television news seem to confirm the statistics. According to Nielsen Media Research, the median age of the top-rated Fox News audience is 63.9 years old, nearly four years older than that of the second-highest-rated news channel, CNN, and eight years older than for the third-place channel, MSNBC.

Considering those numbers, Fox's renewed effort to attract a younger audience may prove to be a worthy enterprise, but major advertisers are still going to opt for the broadcast TV ads until Social Networks show stronger results from banner and webcast ads.
 Three key questions Fox should ask:

  • How many Facebook members are already loyal TV viewers?
  • What Facebook tools can we use to attract new TV viewers?
  • How can we bridge and expand the two audiences?

Meanwhile, Myspace and MSNBC are trying to answer the same questions.While Fox dominates the overall ratings,it lacks diversity in its viewership, where quality is just as important as quantity.

 

Fox News gives Myspace the Cold Shoulder By Matt O'Hern at 08:30 AM
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« August 2008 Week 2 August 2008 Week 4 »

  • Week 1 (17 entries) August 1-9
  • Week 2 (20 entries) August 10-16
  • Week 3 (20 entries) August 17-23
  • Week 4 (14 entries) August 24-30
  • Week 5 (0 entries) August 31-31

eBay's Price Changes Irk Sellers
I do not care if Ebay wants to make things more fr...
by Andy
Obama to announce VP via email and text messages
I WISH YOU BARACK OBAMA ALL THE BEST. I HAVE VOWED...
by clifford Eze
Photosynth needs Fine Tuning
I must say I am laughing after reading your analys...
by Chabook
Photosynth needs Fine Tuning
"There's no reason why you should ha...
by Pepe
Drudge Report Leads Sessions Per User for July
Yes he does still force-refresh his page every 30 ...
by joe darling

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