Friday, August 15, 2008
The Digitial Branding of Obama
As the election season heats up, I''m not too thrilled with many of the choices, but just for fun, I've compared many of the candidates' signs and stickers during my daily drive. Many use the same, traditional technique of blending the candidate's name with the american flag,red,white and blue, and a short slogan, but Obama's logo is one of the most unique logos I've ever seen.
I was born in 81, so I've voted in only two presidential elections, but in my entire life, I've never seen a craze comparable to the one Obama is stirring. His circular logo, which features a rising sun and three stripes of the american flag, is a contemporary twist on the traditional use of the patriotic colors theme. For a week, Obama was audacious enough to incorporate the logo in his alternate version of the presidential seal. (Which was removed from his podium after some harsh criticism)
To capture on the Obamania, graphic designer substance Inc, offers Obama supporters the chance to upload their own image inside the logo at logobama.com. In exchange, they request a small donation to Obama's campaign. The image is placed in the center of the logo, which is perfectly suited to hold a face or a saying of your own.
This interactive logo offers yet another example of how internet branding is propelling Obama's large lead in the youth vote by drastic numbers, and McCain's generation gap may prove to be costly come November.
By Matt O'Hern at 08:55 AM | Comments (1)