Tuesday, August 19, 2008
Obama to announce VP via email and text messages
Democratic presidential candidate announced that volunteers and supporters will be the first to hear his choice for his VP slot. They'll be informed via a text and email message in the morning.
This unorthodox declaration is a smart move for three reasons:
It suggests his grassroot supporters as the most crucial element of his campaign. Whether that's true or not is up for debate, but it's good PR.
Moderate,undecided voters may view this tactic as further proof that Obama is genuinely more in tune with the average American than McCain.The unique announcement style is a new story of its own, which gives him even more free exposure.
It will be interesting to see the other methods Obama chooses to use for the rest of the campaign. Perhaps he will employ the same method to instantly reply to attack ads or negative press.
With the exception of his youtube surge two weeks ago, McCain's team still appears to be behind the curve in almost every technological aspect.
By Matt O'Hern at 07:02 PM | Comments (1)