Thursday, August 28, 2008
IPhone apps- from organization to obsession
With thousands of new Iphone applications being added every day, it's becomming easier for Iphone users to keep track of all their crap.....or...their babies' crap-literally.
A perfect example- the new Iphone app called- BabyTracker: Diapers- a tool for mothers to log the shapes,colors and forms of their baby's daily dumps. There's also Babytracker:Nursing, so you can record the time your baby spent breastfeeding on each nipple. (In case you feel like setting a new world record)
I realize that many new mothers search for any advice they can get, but BabyTracker:Diapers illustrates how many users have become almost totally depedent on that little black device.
Don't get me wrong, I'm a strong advocate of tracking your health, but I think the Diapers tracker is a harbringer of things to come, some good, some bad. We've already seen calorie counters, tip calculators and other health guides.The question is, how far will this trend extend? I expect these micro-managing life guides to extend into various age groups in different categories.
The ultimate answer will be determined by the consumers, who will either stay in their own routines and habits, or turn to their Iphones or other mobile apps for their help. The trick for developers is in the details- finding the apps that truly meet the consumer's needs without focusing on the wrong details.
Posted By Matt O'Hern at 09:44 AM
Permanent Link: IPhone apps- from organization to obsession
| Comments (1)
Subscribe to The MarketingShift Feed