People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2008 > August > Blu-Ray hopes for boost from Disney

Tuesday, August 26, 2008

Blu-Ray hopes for boost from Disney

As consumers evaluate the newest format of home entertainment, Blu-Ray is still struggling to attract its desired market. Many DVD owners don't feel the need to convert to the new technology.
Blu-Rays solution? Make the kids say "I want that" with the ultimate weapon-High-Def Disney. From the New York Times article:

Disney is sending in the troops. The company will release five 'platinum' titles from its library in the Blu-ray format over the next two years, hoping that classic animated movies will spur wider interest.

The films are Pinocchio,Snow White and the Seven Dwarfs, Fantasia, Fantasia 2000 and Beauty and the Beast. The company had previously announced plans to introduce one such title, Sleeping Beauty.

Each Disney Movie will boast interactive features that enable viewers to chat live, and play Disney trivia with others watching the same movie. With a price range from $300-$700 the Blu-Ray is a tough sell to families who are pinching pennies, but the newly-formed disney alliance could prove to be the perfect magic needed to boost sales once Christmas arrives.

DVD sales actually slipped last year,which may be an indication of a slow shift toward the new format, but as long as Blu-Ray's prices remain at their current level,they'll need more than Disney Magic to reach their desired sales level.DVDs still deliver high-quality sound and images, which means Blu-Ray needs to expand its interactive features and distinguish itself from the old format.

By Matt O'Hern at 09:22 PM | Comments (0)

Post a Comment

Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed