Tuesday, August 05, 2008
Appeals Court Rules in Favor of DVRs
We all knew this day was coming. Anyone with a DVR and IQ could envision the day when tv commercials became completely obsolute in our customized viewing lifestyle.
To the dismay of the major television networks, the United States Court of Appeals for the Second Circuit in New York ruled in favor of DVRs and claimed that the recording device does NOT violate copyright law.
Turner Broadcasting launched the legal war on DVRs in 2006, when DVRs will still foreign to many Americans and in one of 14 houses, but cable companies such as Brighthouse made the device avaialabe as an extra feature to digital programming plans. Many of you are probably familiar with the typical DVR plan, you pay for the device, then tack on an extra $10-15 bucks per month to your usual cable bill.
So what does this ruling mean? Well, for the broadcasting networks, the court's decision sets a dangerous precedent that could drastically alter the future landscape of tv advertising. For cable providers, the ruling comes as welcome news, as companies such as Cablevision can proceed with their plans to enhance their DVR technology.
Due to the potential ramifications and impact on revenue for both sides, don't be surprised if this case moves up to the U.S. Supreme Court.
By Matt O'Hern at 08:42 AM | Comments (0)