Thursday, July 17, 2008
Internet Coupon Use Jumps 83 Percent; Mobile Coupons Coming
Clipping coupons isn't something that has ever particularly excited me. In fact, I hate it. I can't keep track of them. I never know when I've bought something I have a coupon for. And I always lose them whenever I'm shopping.
The reality, though, is that most people don't have the organizational issues I do. I know this because every major category for coupon clipping has climbed since 2005; however none have experienced the growth that online coupons have -- even if that category continues to bring up the rear in terms of use.
So why then am I excited about 11 percent of the market?
Because of the possibilities for mobile and Web-based coupons are limitless. Having a centralized repository of all online coupons would be a wonderful place for people -- and it would likely draw a massive crowd.
Particularly in this economy.
There's already a move afoot (pdf) to create a mobile platform for coupon delivery. Last month, Yahoo jumped into the game with a mobile coupon partnership. I know I receive all of my Border's coupons on my mobile phone, allowing me to shop and receive discounts without lugging around a stuffed envelope. In fact, I give all of my paper coupons away because I know I'll never use them.
With geo-location devices becoming standard issue on most phones -- that's GPS to regular folks -- I'd expect to see a new spate of services that target you where you are, giving companies the ability to offer up to the second deals.
Posted By Brad King at 03:10 PM
Permanent Link: Internet Coupon Use Jumps 83 Percent; Mobile Coupons Coming
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