Monday, July 28, 2008
Former Google workers unveil rival search engine
Keep your friends close, your enemies closer and your former workers the closest.
A group of Googles former leaders,including Anna Patterson ,and Russell Power, have teamed together to produce, Cuil, pronounced "Cuil" a new search engine that claims to use better search methods, including a larger search index. An excerpt from the New York Times article explains:
Mr. Costello, a former researcher at Stanford, said that with 120 billion Web pages, Cuil’s search index is larger than any other.
The company uses a form of data mining to group Web pages by content, which makes the search engine more efficient, he said. Instead of showing results as short snippets of text and images with links, it displays longer entries and uses more pictures. It also provides tools to help users further refine their queries.
The key question is whether or not users will bother to sift through the pictures and refine their searches manually. Analyst Danny Sullivan, an analyst from Search Engine Land expects moderate results from the SE under development. He calls the extra photos and longer entries as "extra junk". He may be right, but as Ebay has shown, there's some truth to the saying that one man's trash is another man's treasure.
Despite Cuil's impressive core of leaders, it still has a steep hill to climb before it can challenge Google's perch atop the search engine leaders. Last month, Google already 61.5% of all search queries, compared to 20.9 percent for Yahoo and 9.2 percent for Microsoft.
It's too early to tell if Cuil can shake up the search engine landscape, but with the right amount of innovation, it might emerge as a viable contendor to the current group of leaders. I'll be testing and experimenting with the new engine over the next few days and post a review later this week.
By Matt O'Hern at 08:56 AM | Comments (1)