Tuesday, July 29, 2008
Facebook Shutters Scrabulous; Hasboro Smiles
There's no more Scrabble on Facebook.
Strike that. There's no more Scarbulous, the software application that had become all the rage on the social networking site, much to the dismay of Haboro, makers of the eponymous word game.
The great and powerful toy-makers sent a cease-and-desist letter to the game's developers and then had Facebook disable the application.
It's a win-win for everyone. Okay, it's a win for Hasboro.
Seems the folks at Hasboro didn't get the memo that Facebook is a platform with millions of users, which means that any software developer in the world -- that's the big place just across the United State's border -- can create applications that are instantly available to the millions of Facebook users.
In this case, though, the application was created by two college students who, as it turns out, really like playing Scrabble and couldn't do it through Facebook. So they did what people do these days: they built an application.
Scrabble, on the other hand, has 2,000 registered users.
So maybe it wasn't the brightest idea to shutter a service -- even one that is most likely stomping on your trademark -- just to prove a point. I don't want to tell the toy-making overlords how to run their kingdom, but upsetting one-half million of your fans -- who are playing a game you made -- may be a bad way to bring back the Fun.
By the way, you can still play Scrabulous elsewhere.
By brad at 02:28 PM | Comments (0)