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Monday, July 21, 2008

Dark Knight Sets Weekend Record; 13 Percent Bought Online

My friend and I were having dinner last night when we decided to see a movie. It was hot outside, we were tired and couldn't imagine wandering around in the 95 degree heat. Our decision was an impulse buy.

Fortunately, Fandango and Moviefone -- two of the leading online ticketing brokers for cinema -- have mobile sites (although I don't recommend Moviefone mobile, it's just awful). Within minutes of making our decision, I'd fired up Fandango's mobile site, found a theater near our location (by punching in a zip code) and rattled off a list of times.

The only thing missing in the transaction process: I couldn't buy the ticket, which concerned us since everyone went to see The Dark Knight this week -- to the tune of $155 million in sales.

We got a little nervous even though it was Sunday. Normally I purchase my tickets online so I'm not used to waiting in line. Fortunately, we went over an hour early to buy our tickets (the theater was packed for the 4:50 show); however, the days of sidling up to the ticket counter for on-demand tickets is quickly closing.

13 percent of the people who went to see The Dark Knight this weekend bought their tickets online, a staggering 15 tickets per second during peak times.

It would be foolish to equate a blockbuster release with a long-term trend. Even more foolish considering the $251 million in ticket sales this weekend was the largest ever in the history of the industry, smashing the previous record of $218 million.

Still the trending is relatively clear on this: Online sales are the way to go, particularly if you want to assure you have tickets and want to beat the long lines.

By Brad at 11:45 AM | Comments (3)

(3) Thoughts on Dark Knight Sets Weekend Record; 13 Percent Bought Online

Hey, just FYI, you can buy tickets via Fandango's mobile WAP you can avoid the ticket lines and assure yourself of admission even for a show that might sell out.

I work for Fandango and saw your post. Thanks for the kind words about our mobile site!

Comments by Stacey : Monday, July 21, 2008 at 09:47 PM

Hey Stacey:

I actually went to Fandango's WAP site and couldn't make the purchase :)

Thanks for reading and commenting.

Comments by Brad King : Tuesday, July 22, 2008 at 12:02 PM

This is James Gilks (owner of personally I would love it if they took the idea of the Riddler to a very dark extreme. His character is very close to real life serial killers like David Berkowitz (the son of sam) and the Zodiac Killer. Many serial killers (including Jack The Ripper and The Red Spider) have sent letters to the police and the Zodiac killer sent cryptograms (which where in essence a type of riddle). I think that if Hollywood is willing to take these films to the gritty dark side of real life, they should focus more on this angel and abandon the tacky jump suit wearing, cartoon aspect that Jim Carey brought to the screen. I would love to see a down right evil and twisted serial killer side to the Riddler.

I also believe that they are setting up The Mad Hatter for a future movie. If you watch carefully, Batman says that the man Dent is interrogating in The Dark Knight (the creepy smiling guy from the ambulance) is named "Jervis Tetch". This is The Mad Hatter.

Lastly, I would love to see all these films come together in to a plot that involves Arkham Asylum. There have been many amazing graphic novels that focus on this (especially "A Serious Place on Serious Earth"). This would be a perfect opportunity for the writers to place Batman against not only a huge cast of badies but also against his own troubled mind.)

Well, thats just the opinion of someone who runs a company devoted to selling serial killer merchandise so you can take it or leave it. I hope you can all stop by to pick up some morbid merch (including the new Serial Killer Magazine, Serial Killer Trading Cards and Serial Killer Action Figures. I know, its a shameless display of self promotion but really, I have to justify reading up on Batman Movies while I am supposed to be working somehow.

James Gilks
Owner of and Editor of Serial Killer Magazine.

Comments by James Gilks : Thursday, February 05, 2009 at 11:49 AM

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