Wednesday, July 30, 2008
Comcast's Growth to Come from High-End Web Usage, Not TV
I worked as the director of new media -- briefly -- for a network that built its content around teen-created media.
We took in content from across the country, repackaged it into shows and offered the service to cable companies. It was successful in the way the company's that go out of business are successful.
I never understood why we were a cable company first -- an argument I made on a daily basis to people who didn't quite understand what I was talking about. If we're only, I said, we're on television.
I was right. I know I was right. More importantly, Comcast -- the company we had our arrangement with -- just said I was right.
“The growth (in online video) usage is phenomenal… what people are finding as they’re using more high bandwidth intensive applications, having a meg or half a meg of downspeed doesn’t cut it.”
Turns out the more video content hitting the Internet, the more people are looking to watch video through their computers. The article goes on to say that the days of acquisition are over (except for maybe sports programming). The future is creating high-end services for those who turn to the Web for their entertainment services.
All of this is particularly troubling for Comcast because the FCC just ruled that it has been illegally tampering with data streams. In other words, if you were using too much bandwidth -- without warning -- you could find your InterWebs not working so well.
With phone and Web services driving growth, you should expect to see more wrangling by Comcast as it attempts to capitalize on the quickly expanding digital markets.
Posted By brad at 01:23 PM
Permanent Link: Comcast's Growth to Come from High-End Web Usage, Not TV
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