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Main > Archives > 2008 > July > Book Publishers Turn to YouTube

Wednesday, July 09, 2008

Book Publishers Turn to YouTube

The great thing about social media is it opens so many doors you never thought about peeking behind.

A few years ago, my writing partner and I wrote a book about virtual worlds. As part of that, we'd set up some in-game book tours, which our publisher thought was a bad idea and a waste of resources. (What resources? I have no idea. It didn't cost anything.)

These days, though, publishers have started looking around for new ways to promote their work -- and one of the cool ideas coming out of this is the book trailer. There's a great post at the Pandemic Blog, about social media marketing, that gives a great overview of the best trailers on the Web.

One of the world’s biggest publishing houses, HarperCollins, went even further and built a book trailer studio in their offices that will have the capacity to create 500 book trailers a year. This is a sign that established players in such an old-fashioned and non-technical industry like book publishing are recognizing and unleashing the potential of viral videos.

There's even several sites -- including Book Trailers -- that are dedicated the best book trailers, an At The Movies for the literary geek in you.


By Brad at 05:33 PM | Comments (0)

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