Friday, June 27, 2008
We live in the age of electronic tracking. That's the reality of the world. Any time you step onto the information superhighway (yeah, I still love that term) rest assured there is a super cop sitting somewhere that knows exactly what you're doing.
Despite knowing that our footsteps never truly go away, it's still disconcerting to have corporations blatantly tell you that they want to track you -- for your own good. It's even more disconcerting when it's the very companies that give you the entry ramp to the Web (I'm going to keep carrying this metaphor out).
Two cable companies continue to insist on rolling out a test to track users in order to provide more targeted service, so they say.
The cable company, though, shouldn't have reason for that tracking. They are a conduit for data services: Internet, cable television and voice. What I do and where I go should be of no interest to them.
I don't want them listening to my phone conversation (FISA aside, that is) so I sure as heck don't want them watching the sites I visit.
But we live in the age of surveillance.