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Friday, June 20, 2008

Medical School, YouTube Team to Fight Neurological Diseases

Social media can be a waste of time.

It's easy to find yourself innocently surfing the Web only to find three hours later that you're reading about some celebrity break-up that happened five years ago, which led to an on-set fight on a television program, which caused an executive to be fired, which is why your favorite movie isn't out on DVD yet.

Other times it's not.

The University of California, San Francisco's (UCSF) Memory and Aging Center launched a YouTube video channel that targets researchers, clinicians and patients around the world who have "incurable neurodegenerative brain diseases."

The goal: educate the public, identify patients early along the process, share research and find a cure for these diseases.

No small order. But one social technologies are acutely designed to help.

Along with the channel, the clinic offers access to trial databases and software widgets that can be easily displayed on most websites. The center has also launched a Facebook page and a streaming video page.

By Brad at 01:28 PM | Comments (2)

(2) Thoughts on Medical School, YouTube Team to Fight Neurological Diseases

While there are several "misuses" of social media, this is definitely one of the best uses that we've seen yet! Great stuff.

Comments by Blog Marketing Journal : Friday, June 20, 2008 at 06:08 PM

I like that you put "misuses" in quotes -- as I agree with that statement.

One of the great things about social media - people can use it for anything. I love this use.

Thanks for reading!

Comments by Brad King : Monday, June 23, 2008 at 01:42 AM

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