Friday, June 20, 2008

Martha Stewart Attacks Bridezillas with Wedding Website

Wedding days may be a wonderful celebration of love and commitment, but getting there is rarely a joy.

Martha Stewart Living Omnimedia is hoping to tap into that angst with its newly unveiled wedding plan community, which launched today. The social software targets brides (they are specific about brides, no mention of the other half) who want to centralize all of their information in one place.

The tools, which also integrate Martha Stewarts Wedding magazine, gives planners a space to track budgets and expenses, build invite lists with RSVP tracking, create seating charts using drag-and-drop maps, monitor the timeline, create task checklists and find vendors.

This product release comes less than a month after Omnimedia acquired a 40 percent equity stake in Wedding Wire, a social networking and planning site for -- you guessed it -- women planning their weddings.

Getting past the obvious sexist nature of wedding planning, wedding planning is a $160 billion business -- and a 2006 study found that 97 percent of women use the Web in some manner to plan their business.

For anyone looking to tap into ecommerce, weddings are a good first move.

Posted By Brad at 01:11 PM
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