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Main > Archives > 2008 > June > Games Ahoy: CBS Openly Courts Fantasy Sports Market

Tuesday, June 03, 2008

Games Ahoy: CBS Openly Courts Fantasy Sports Market

It's probably just a coincidence that the day after the U.S. Supreme Court declined to listen to arguments in a case brought by Major League Baseball that the CBSSportsline.com announced its decision to create a fantasy-only sports network.

The decision -- or lack of a decision -- by the Supreme Court essentially allows companies to use statistical information, including players' names, to create fantasy leagues without obtaining a licensing agreement from the major sport.

That means its open season for media companies. CBS said its new site will follow 8 sports, giving users the opportunity to follow news on specific players, general columns and updates from reporters and editors and sift through data to prepare for mock drafts and the like.

While fake nerd fantasy leagues may not seem all that important to, you know, almost everyone (not me, I get it), the reality of modern business demands that companies look for ways to not only disseminate information, but also engage readers in the brand.

That's how interactivity works.

It's also why national networks like ESPN are launching regional high school sports information services. It's not so strange to believe that in the near future, there will be localized versions of What If Sports, a fantasy simulation that allows users to make trades between teams and play out seasons to see…What If?

It may sound hokey to some, but -- and I'm about to be stereotypical -- ask the sports loving man in your life how much time he'd spend if he could track local high school players, create fantasy teams for them and then draft them into a league stocked with professionals.

And if he says he doesn't know, he's lying. I know this because I know how many units that Madden Football and NCAA Football sell each year for the Wii, Playstation3 and Xbox 2, games that allow you to do what I just described.

By Brad at 12:39 PM | Comments (0)

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