Thursday, June 12, 2008
BBC Set to Release Entire Broadcast Archive -- for Free
The BBC, England's broadcast and new corporation, understands how the world should work.
The largest broadcast and media company in the world has done what few large companies have been able to do with emerging technology: grab it and use it the right way -- particularly the news divisions, which have used software tools to engage readers and listeners, expand its reach and diversify the voices at the corporation.
But in a stunning turn that has to surprise even the most strident believes that all information should be available on the Web (this guy included), the BBC announced it would soon make available all 81 years of its television programming.
Not only that, but the company is going to build websites for every frickin' program, complete with descriptions and clips from the individual program.
The move has far reaching effects for the global broadcast industry. The freely available archives will expand their audience greatly, particularly for those of us who stream television through IP networks to the computer (the reason: I don't want to pay for cable television).
However, the decision also allows the BBC to build new business models, such as the five-year deal it struck with EMI to deliver all of the record label's acts from radio and television in one nice package.
It's a massive undertaking, but one that is successful companies will follow. As a friend once said to me: if you're not on the Web, you're not anywhere.
By Brad at 12:35 PM | Comments (1)