Monday, May 05, 2008
Yahoo: Five Reasons to Celebrate
1. Microsoft has never proven itself online in generating traffic and revenue. While a short term hike in share value would be nice, Yahoo's upside in the long run is much higher if the company is run well.
2. Yahoo is an interactive media company more than anyone else. Video ad dollars are flying online, and Yahoo (despite YouTube) is best position to capture that money. Yahoo Music, Video and News are strong properties that will be drawing advertising as long as their ad platform is sound.
3. Yahoo is the anti-Google. The industry needs an alternative to Google to keep competition high, and Yahoo is the best (really all) we got.
4. Yahoo is more focused. All of the attention from the MS romance has made the company more attuned to the demands of the market. Yahoo has been making smart acquisitions and has more of a plan than a year ago.
5. Yahoo isn't a dependent on search. Google still largely own the search marketing, but as social networks and interactive media rise in importance, search's grip on marketing and ad dollars will soften. The current soft market will emerge with new targeted marketing technologies, and Yahoo should be a central player.
Posted By John Gartner at 11:09 AM
Permanent Link: Yahoo: Five Reasons to Celebrate
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