Friday, May 16, 2008
My friends over at ReadWriteWeb have a long post detailing stories in Entertainment Weekly and BusinessWeek about Generation Y.
I'm also reticent to declare an entire generation ready to do anything. Tech-savvy kids will gravitate towards the Web and social technologies. Others won't. The same with every generation.
I'm a college professor and I teach Media Informatics, which is a degree that combines Web design (HTML, Flash and Maya) with podcasting and non-linear storytelling. What I've found -- informally, of course, is that most of my students grew up with icon-clicked software, but no underlying knowledge of how systems work. Which means in many cases they are as un-savvy as others.
The Pew Internet & American Life Project has done some extremely interesting research in this area, particularly as it pertains to communication. The organization's most recent study on writing found was that most kids see a radical disconnect between what they are doing digitally with how they believe they will be judged in the real world.
So how do those two relate?
It's important to remember that while we need to continue to move forward with innovations and think about how we deliver, consumer and create media, the simple fact is that there is a still a great divide happening.