Tuesday, May 06, 2008

Facebook Applications With a Purpose

Facebook applications are growing in number and pose a problem for publishers: how much effort do we commit to Facebook-only apps when our primary goal is to drive traffic to our site?

Widgets are the way of the world, but applications have to be rewritten for Facebook. Facebook is primarily used for fun like fantasy football, so going with the applications that are the most interactive and appeal to the younger demographic are probably the best bet.

Information delivery is another option, such as one of the RSS apps or a custom widget that mines your data. One opportunity is to do interactive surveys that provide you with marketing data and allows the audience to participate.

But building apps in Java won't be an option soon as Facebook is pulling support.

Posted By John Gartner at 11:58 AM
Permanent Link: Facebook Applications With a Purpose | Comments (0)

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