Friday, May 30, 2008
Dems and GOP Reach Out With Social Media
Politics means always needing to say you're sorry.
That's the culture in which we live. We send out politicians out on a never-ending campaign trail, raising money by talking to groups that are diametrically opposed in their stances in the same day.
Later, the media dissects what has been said and accuses said politician of flip-flopping on issues.
It's a good system we've put together. For years, politicians have been hamstrung because only outlet for reaching the people was the media.
Not so much anymore.
These days the candidates have taken the fight directly to the people whether it's through websites that allow anyone to contribute, like Clinton Attacks Obama, candidates buying online advertising that attaches their name to certain keywords (such as change), or political parties launching attack ads on their opponents by releasing video on YouTube.
It wasn't supposed to play out exactly like this. Technology was supposed to democratize the political process, getting everyone involved in the system so that the "dirty tricks" and media skewing didn't happen.
Instead, it's turned the system into a free-for-all where politicians openly talk to the voters (good) without worrying that anyone will challenge them (bad). Sure, citizens and reporters can follow stories, but once something goes viral online it's accepted as truth for some time.
Maybe just long enough to change an election like it did with Democratic presidential candidate Howard Dean and Republican Senatorial candidate George Allen.
We live in an age where one slip or one off the cuff remark becomes, as we so often hear, a window into the soul of the candidate. More than ever we are defined by the momentary mistakes and not the aggregate of our work.
By Brad at 01:01 PM | Comments (3)
