Friday, May 02, 2008

Best Video Ads Keep the Message Simple

Adforum each week tracks the top 5 video ads, and this week's selection stresses keeping the message simple. These dramatic and humorous ads focus on a single message and use few spoken words. They also let the images dramatize (with humorous effect in some cases) the message.

The videogame ad, for example, immediately draws you in by showing a typical shooter interface, and the message is slowly unveiled to great effect. (I won't spoil it for you).

The "Is it Swiss?" ad (while somewhat controversially referring to a stereotype) also focuses on a familiar scene with humorous effect.

While marketing has always stressed the visual, video ads -- through a few second teaser or single image -- must capture the viewers attention right away. So kudos to the agencies who've done it well.

Posted By John Gartner at 10:18 AM
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