Thursday, May 01, 2008

A ComScore for Social Nets?

Refresh Analytics is providing demographic tracking and analytics services to Facebook, Bebo and MySpace application developers. This service is useful since some advertisers are likely skeptical of the social net audience, and any third party data will be perceived as more reliable.

This data can also help you to develop the best strategy for marketing through social net applications. For example, who are you reaching, and how are they different from the audience that visits your home site?

Marketers have to determine just how much investment to put into custom applications and how much to keep for widgets that can go viral anywhere. You have to go where the people are, and increasingly, that's on Facebook et al.

Via Mashable.

Posted By John Gartner at 08:53 AM
Permanent Link: A ComScore for Social Nets? | Comments (0)

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