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Monday, April 07, 2008

YouTube 'Legends' Focuses Content

YouTube is finally awakening to the marketing opportunities of leveraging its audience. While AOL and MSN have been pumping resources into original video content to differentiate themselves, YouTube's much larger audience has come from search of uploaded videos with little thought on how to market the content.

Enter the best marketed (not to mention best band) of all-time), The Rolling Stones, which kicks off YouTube's living legend series. The Boys don't need more money, but using YouTube to publicize their new move Shine a Light and what must be their 11,435th live album is smart marketing. YouTube is enabling users to upload questions, some of which will be answered by Mick and Keith.

For YouTube to make its acquisition by Google really pay off, the company will have to do more marketing promotions and go beyond being a video search engine. Adding better ways to browse content and promote original content will help attract more advertisers.

YouTube, like the social networking sites, have a poor audience to revenue balance, and that's gotta change.

By John Gartner at 09:19 AM | Comments (0)

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