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Friday, April 11, 2008

Yahoo Scores With Baseball Ad Deal

Yahoo Sports will now feature video from major league baseball and the company will sell advertising for its free and subscription video content.

MLB.com provides feeds of every baseball game played, and before the deal had not been selling advertising against its content. Now the $119 annual subscription service will include a handful of interactive ads using Yahoo's Clickable technology.

This is a big win for Yahoo because not only will it bring more people to their site and increase revenue, it also is another strike against Microsoft. MLB.com has been using Microsoft's Silverlight media technology to distribute video, and now it will be used to deliver ads from Yahoo. That's gotta hurt.

MLB.com may expand the free content as the relationship with Yahoo produces revenue and reinforces the ad-supported model for baseball content.

Via MediaPost.

By John Gartner at 09:31 AM | Comments (0)

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