Wednesday, April 09, 2008

Will Adobe's Media Player Become the Standard?

The web media player scene is more crowded than Penn Station is at 5:15 p.m. This lack of standardization has hurt the online video and advertising markets as creative has to be customized and developers have to learn different platforms for customers.

Enter Adobe's Media Player (how original!). In digital media the company is better than anyone at creating solid standards (see Flash, Photoshop, PDFs), so hopefully this new player is worthy of the title.

You would think that they'd be the best at integrating interactivity via Flash, which would solve lots of technical problems and quicken countless meetings.

I'm not knocking the existing players that are out there, but since none has been able to dominate, for everyone's sake, someone needs to rise above.

Posted By John Gartner at 12:14 PM
Permanent Link: Will Adobe's Media Player Become the Standard? | Comments (0)

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