Friday, April 25, 2008
But what I find useful is the connections to past colleagues and friends of friends. If you need something -- a place to crash, a job, some software development help -- social nets function as a rolodex that stays continually updated.
Recommendations of people you trust are more powerful than any marketing campaign, and that's where social networking can shine. The groups of former co-workers and search function for finding that talented person you haven't spoken with in years can be a time saver as well as an asset to your company if you can find the right person based on prior experience.
I may not care about what movie you've seen or that you're going to the park today, but I do care about who you know.