Tuesday, April 15, 2008

Twitter Rolling Out Ads

According to TechCrunch, Twitter has begun testing ads in its stream-of-consciousness service.

Twitter has proven that there's a demand for in-the-moment musings and has built a dedicated audience. The company's investors have been patient in allowing Twitter to burn through several million dollars before implementing a revenue model. Hopefully for their sake the company has more ideas than running ads in between the ramblings of users' Twits.

Living off a banner advertisements from user generated content is a tough task, and building an advertiser-worthy demographic around individuals' random thoughts seems dang near impossible. Twitter needs to get more vertical in organizing users and offer some other value-add subscription services.

Posted By John Gartner at 10:21 AM
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