Monday, April 14, 2008

TV Networks Need to Unite on Video on Demand

The three largest terrestrial broadcasters in the United Kingdom are joining together to form an online video on demand service, a good idea that U.S. should follow. According to Reuters, the big three in the U.K. will pool resources to make it easy for netizens to watch ad-supported TV shows online on demand. NBC and Fox are doing this with Hulu, but CBS and ABC should join in.

The TV nets are in desperate straights for revenue and to increase the audience. This reminds me of a quote from Ben Franklin during the revolutionary war, when he urget that "we hang together" or we will hang separately. The competition from internet content providers and cable companies are too much for the networks to handle on their own, so working together is the only option.

Posted By John Gartner at 10:53 AM
Permanent Link: TV Networks Need to Unite on Video on Demand | Comments (0)

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