Wednesday, April 16, 2008

Track Performance Across Networks

A new tool called Publisher Genome has been released that enables advertisers and affiliate markets to better track campaign performance across ad networks.

Created by Syntryx Executive Solutions, the software collects demographic data and tracks referals from any of the big networks, including Google Ad Sense, Commission Junction, Blue Lithium, Link Share, Double Click, Performics, Tradedoubler, and aQuantive.

Tracking referals generated by keywords is crticial to reducing the cost of search marketing because you can focus on the keywords that are working. Since many large advertisers use several networks, tools such as Publisher Genome can be helpful in reducing the manual work of comparing reports across campaigns.

Posted By John Gartner at 09:16 AM
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