Thursday, April 17, 2008
Targeting Ads: Science Fact
If you've seen the Tom Cruise movie "Minority Report" you are familiar with the potential big brother-ishness of targeted ads that know who you are. In the film video billboards change to directly target the person walking by.Online something that is not so nefarioius is occuring as more and more ad networks and sellers customize their offerings for demographics or individuals. AdKnowledge this week has opened up its AdStation technology which delivers targeted ads through an API. The most appropriate ads based on the person browsing will be delivered on the fly.
As long as their is consumer consent for the tracking, custom ads are appropriate as a way of better satisfying the consumer and the advertisers. I wish that I could go to my favorite sites and only see relevant ads. Amazon.com and Blockbuster know my tastes because of my past history and data I provided when registering, and mainstream publishers and advertisers need to continue moving in that direction.
Posted By John Gartner at 10:27 AM
Permanent Link: Targeting Ads: Science Fact
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