Friday, April 25, 2008

Social Networking: The Living Rolodex

I'm not much into Twitter (although more people are signing up to track me every day despite by lack of "twits" or Facebook's "alerts" about my friends' activities that don't concern me.

But what I find useful is the connections to past colleagues and friends of friends. If you need something -- a place to crash, a job, some software development help -- social nets function as a rolodex that stays continually updated.

Recommendations of people you trust are more powerful than any marketing campaign, and that's where social networking can shine. The groups of former co-workers and search function for finding that talented person you haven't spoken with in years can be a time saver as well as an asset to your company if you can find the right person based on prior experience.

I may not care about what movie you've seen or that you're going to the park today, but I do care about who you know.

Posted By John Gartner at 10:05 AM
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