Tuesday, April 15, 2008

Social Interactions in a Flash

Today at Ad:tech Wyndstorm unveiled a marketing platform based in Flash that can create interactive virtual worlds without a download.

Avatar-based worlds have always been limited by requiring users to commit by downloads. Wyndstorm avoids this by using Flash which is relatively easy to implement and ubiquitous.

Flash provides a unique opportunity for advertisers because of its interactivity and ability to draw in users. While I'm not high on virtual worlds as a source of revenue, I can see mini-universes built in flash to introduce people to a company and its products. For product launches big brands could create characters that interact with the product in fun ways.

Flash is a nightmare today from an SEO standpoint, so marketers have to develop a marketing plan that will drive traffic virally.

Posted By John Gartner at 10:35 AM
Permanent Link: Social Interactions in a Flash | Comments (0)

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe