Monday, April 21, 2008
Skype Rebounding But Still Untapped
Skype is slowly paying returns for eBay, but adoption isn't nearly what it could be.The company is upgrading its international portfolio according to Mashable by offering the same fixed price plans for unlimited calls within a country.
For domestic use, the low rates of VOIP that Skype offers are nearly unbeatable and they will gain inroads as long as they keep the reliability of service high.
EBay is dangling Skype as a sale possibility, and that may be a good move. First, it sends a signal to management about focusing on profits in lieu of being sold, or if nothing else can signal the kind of shakeup that has rejuvinated Yahoo.
Skype isn't the best fit for one trick pony eBay. While the big internet companies already have their own messaging solution, Skype would benefit a Yahoo or Google by spanning the consumer and corporate worlds. This would gain more exposure for Skype, which like TiVo is a service that most users adore but doesn't get enough customers. Skype has great potential for handling customer service request and for real-time marketing opportunities, and eBay is just too narrow to take advantage.
Posted By John Gartner at 09:09 AM
Permanent Link: Skype Rebounding But Still Untapped
| Comments (0)
Subscribe to The MarketingShift Feed