Tuesday, April 22, 2008

Six Apart Sets Itself Apart With New Services

Six Apart -- better known as the company behind TypePad, Movable Type and Wordpress, is aggressively moving forward as a full service company for bloggers by launching an ad network and buying creative services company Apperceptive.

The company is smart in recognizing that for blogging to be a business publishers need help in monetizing their audience through their creating community and through ad networks that can return more than $1 CPMs.

Community -- getting people to return consistently and to develop a vested interest in the content -- is an elusive requirement for bloggers, and Six Apart is smart for owning a company that can help to achieve this. Forming your own ad network keeps more of the revenue in the family.

Posted By John Gartner at 10:37 AM
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