Friday, April 18, 2008
RSS Feeds Advertising Beast
I really like when ideas I've had are validated by someone creating a service around it. Ever since I heard about RSS being used to display product information from catalogs as advertisements, I thought this would make sense in a traditional ad unit.I created a rough version of an ad for promoting Books That Matter that rotates through our library of recommended books, and the click through rates and sales have been amazing.
Now Pheedo, one of the top RSS marketing companies IMHO, and agency Connect Direct are helping Cisco with an RSS marketing program that takes this idea to a new level.
Direct Connect discusses how RSS feeds can be used to create channels of dynamic ads based on RSS feeds.
Per Howard Sewell, CDI can "develop and place so-called “feed-powered” ads, either in-feed or on traditional Websites, in which the client’s ad is populated by dynamic content powered by the client’s own RSS feed..."
This is powerful stuff. Why have one ad when you can create a number of ads via an RSS feed. Javascript can call up the fresh content while the framework of the advertisement stays the same. This can be done when viewers see an ad the second or third time per day if ad tracking is also implemented.
RSS advertising is taking off much slower than I imagined, but just like XML, smart technology will eventually find its way to market.
Posted By John Gartner at 05:31 AM
Permanent Link: RSS Feeds Advertising Beast
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